The EU expects Google brandished a knife from the house, cutting the search engine and advertising profit.

Google face intense antitrust law issues in Europe, according to the report, the European Parliament dissatisfied with the conditions proposed by Google, Google ads will likely require cutting its search engine, no longer be profitable search advertising.

Dragged on for years Google antitrust case, after Google with the EU antitrust fine of negotiations collapsed on the issue, the EU is still not satisfied with the conditions proposed by Google, and Google out requires cutting advertising and search terms, this requirement has been European Parliament agrees, and will vote next Thursday.

Google

Google search engine market in Europe, accounting for up to Jiucheng, from November 2010 to formally accept the EU antitrust investigation, Google was controlled through its search engine services, oppression of other competitors provide living space in its search results, However, after four years of efforts, Google and the EU are still unable to reach a consensus between.

For the EU, the requirements of technology companies like Google cut its its products to meet antitrust standards is not the first, as early as 2009, the EU ordered Microsoft to offer a successful Internet Explorer is not pre-installed Windows 7 operating system. This also means that the EU can ask the leader of these technologies through legislation from the United States to do anything, of course, we can expect that Google will never nice to give, if the strong pressure from the EU, Google will make a considerable degree of response, a come between one to believe that there will be more offensive.

Google and EU antitrust agencies are still, responded, perhaps to wait until next Thursday to vote after the two sides will have a new action.

Source: ENGADGET