According to Bloomberg News, Microsoft plans to sell mobile phones and tablet PCs in Africa, the mobile phone and tablet will be running Windows operating systems. Microsoft's general manager Fernando de Sousa Africa Department, said it is not convenient to the public to disclose more details about mobile phones.
"This will be a global growth market in the future will be to guide the consumer in Africa. African growth of the smartphone market than almost anywhere in the world."
In October last year, according to IDC data, Q2 2014 in the Middle East and Africa region, smart phones and feature machine overall market grew by nearly 27 percent over last year, to 64 million units. Smart phones have accounted for about 40 percent of sales in the region, an increase of 13 percentage points over the same period last year.
Just outgoing messages, has been with Microsoft to Huawei, Lenovo , is preparing to Shenzhen with more manufacturers, plans to launch this year's $ 75 to $ 100 smartphone.
In addition, Microsoft has also prepared to pay, allow users to Windows Phone users to use phone calls to buy the game and App. Use bill payment business is critical in underdeveloped areas. In Africa, third-party payment account or credit card penetration is still low.
According to Microsoft's official figures, 93 percent of mobile subscribers in developing markets without a credit card, Microsoft launched after the carrier bill payments, paid applications downloaded upgrade eight times in underdeveloped areas. Currently in the Google Play Store and App Store applications, users need to bind the credit card, bank card or third-party payment application software to complete the purchase.
Recently, mobile phone manufacturers in developing countries seems to be the new focus, in addition to Microsoft's positive action in markets outside Africa, Google, Alcatel is also the Indian smartphone market set off a new battle. Last October, Alcatel launched in India, priced at 1,999 rupees, or about 200 yuan of Onetouch Fire C smartphone, price is only one-third of Google led India to launch Android One smartphone.
India currently has more than 400 million population per capita daily income of less than $ 1, is the world's largest poor population groups. So let hundreds of millions of people with the price of $ 25 to buy a smart phone, use the Web the way low-speed Internet connection, could lead to another huge mobile network ecosystem.
It seems that in developed countries, and increasingly saturated smartphone market leader Samsung always occupied by Apple today, the major manufacturers are mining "one China market", in its early stages of development on the positive cut to seek market share and more Large growth point, developing or smart phone manufacturers will become the new focus.
Comments
Post a Comment
Please leave your comments and suggestions here.