Google X: Use the Google Glass expected value too high causes the product failed.

March 17, 2015 Google X Lab supervisor Astro Teller SXSW in addressing the General Assembly on and Google Glass of R&D and sale of the difficulties encountered in the course, he was of the view that Google Glass concerns over high, to the extent that consumers have a reasonable expectation of value, and Google Glass is only one paragraph in the research and development of the prototype product, it is inevitable that it will let consumers disappointed. 

Google company in the offer for sale Google Glass, the product's announcement and promotion in dealing with bias, and a lack of maturity by the concerns of consumers, to the extent that the sale for Google Glass negative evaluation frequency. 

The current Google Glass has stopped the consumer public offer, leaving only the Enterprise sales channels, Astro Teller view Google Glass in R&D and are available for sale at the process has encountered setbacks, for the wear-equipment industry and Google company are important. The other product research and development will also be adjusted to a certain degree. For example, if you are in research and development of the Google unmanned aerial vehicles, originally designed, to take into account the driver when necessary for motor control, the traditional vehicle in the steering wheel and the brakes, improved after the car to hand over control of the computer, and remove the steering wheel and the brakes throttle device, these adjustments are made is not an easy decision. 

Source: Google ‘encouraged too much attention,’ too soon to Glass