The complete guide for your business use of YouTube.

YouTube 's one is not just a platform for sharing the video, but it is also the most popular search engines on the Internet - second only to Google. And YouTube is one of the third most popular website, more than 1 billion unique visitors per month according to the company. For your business using YouTube, not only to improve your search engine rankings, but also to encourage existing customers and attract new potential.

Use YouTube allows you to provide a personal touch to your marketing approach, it is easy to distribute. Here's a rundown of how to:

YouTube allows long-time video to record video, by default, 15 minutes in length. If you want to create longer videos, you can visit the video upload page, click on "Add your limits.", YouTube will prompt you to verify your account with your phone. Please ensure that your browser's latest, so you can upload larger files.

Longer video is not necessarily better, however. If you focus on educational content, it may be difficult to adapt to all of these elements into a few minutes, however, tend to be the most popular movie five minutes or less. So, do not be afraid to start your YouTube experience, with a small, lively video, instead of waiting until you have a long time to create.

The complete guide for your business use of YouTube.

When you create a type of videos on YouTube videos, it is important to pay special attention to your customers, potential customers or fans are looking forward to the content. This means that your video should be service-oriented needs. When was the last time you cried and told their friends to listen to the Home Shopping Network? Videos look like infomercials are less likely to be shared. Provide tips and information people can immediately use the possibility of their business content to be shared by the increase - positioning themselves experts in the industry and use YouTube as part of a long-term public relations strategy, rather than just a sales job.

In addition to providing quick tips and tactics, YouTube is a great place to upload customer testimonials. Written testimony can be tricky, it is difficult to prove, in order to determine whether it is actually written / real person statements. On the other hand, the video makes a more convincing proof.

YouTube videos can be used to provide an office tour, events behind the scenes look at the show, and even provide video resume in your business. You can even interview the leader in your industry, or recording demos of people who otherwise could not attend.

If you want people to see that you do not have your face in the video demonstration, you can create a screen using a paid product, such as , Camtasia or Screenflow shares , then the video uploaded to YouTube. Google+ Hangouts can also broadcast a hangout or live seminar (using GoToWebinar , for example) directly uploaded to YouTube.

Flip cam and even built-in camera on your computer equipment to start using YouTube is a great way, if your budget is limited. Be sure to use a bright, natural light shining in your face, and recorded in a quiet room. Use one pair of headphones, you can help reduce background noise.

Registration

To register for YouTube, you need to sign in with an existing Gmail account. It will integrate with Google+, and allows you to use Google's a good place. Began youtube.com / registration .

Choose your username and channel name, be sure to use your company name or specific keywords in your industry. (You want for your channel in your marketing materials , including the URL ). Also, be sure to add a channel description and trailer to help people understand your channel is one thing, what to expect.

To optimize your YouTube profile, make sure that at the beginning of your video description, including the URL of your website and the "About Us" section. If you put it on the bottom of your description, the fewer people will see it, because they need to click the "more" to read the following detailed description. Also, make sure to use the http: // in front of the URL, making it a clickable link . Otherwise, the audience will have to cut and paste into their browser.

You will also have the opportunity to choose a specific category for your channel.

In the channel settings, the colors and images under the appearance, you can select a background image and color. Graphic designers can help you adapt your logo or other image center for your business, you can also choose the color to match your company colors.

In addition to choosing the background color or image, you can customize your layout, in the "Features" link.

Tags section allows you to determine your channel display to others, so make sure to look at the different options, choose your favorite one.

Edit

YouTube has a robust set of editing features to enhance your video in the "Edit Video" mode. Enhancements allow you to improve the video quality (through automated fixes), change your video style, play lighting, fuzzy faces (if they prefer anonymity) and the correct functionality and stability shiver. You can use the "Comment" to add videos, channels and playlists of links , or even prompt viewers to subscribe to video. In addition, you can also avoid Royalty music to add to your video. You can also stitched together from multiple video clips in the video editor section.

Upload your video post

Your video title is a wide variety of titles, should be descriptive and compelling.

You'll want to make sure that your description, especially the first two equally attractive, including keywords, people want to see the video, you actually will be searched. Use labels (information and settings section) describe the specific video content and extensive overview. First, the most important tag. Ask yourself what the audience will use keywords?

Make sure to include a link to your channel and playlists, and let people know how to subscribe.

Featured Videos

Once you've uploaded several videos, you can select a few "features" of the video, and even prompts the user to view the video, they've seen some of the future. Just write what kind of video, they should view the next description.

Share your video,

Make sure to publish your videos on your social media channels. This will help you to see and share content. There is a share button, the video below will allow you to publish your e-mail newsletter or send links on social media.

To upload a video to your website, simply click on the "shared files" emphasizes the provided HTML code to copy it to the HTML editor in your website. You can also change the actual size of the video, so they will fit on your website.

Do not forget to remind your audience to share your videos! When you build your customer base, it will happen more natural, but until then, requires a key influence in your industry and share your video can help.

For most of the privacy settings , you will want your video public, so anyone can view them. However, you can make a video private, if you are still deciding whether to edit or to use it. If you want to display a video link only for people who have, you can create a "private" video.

In the "Label" section updates, you can choose what you want to share activities. For example, you can make your comments about the video to other public or private.

Analysis and reporting,

YouTube has been reported that you can download to your content measured. Click the "analysis" on the future of web video channel Manager "tab will allow you to see your audience specific statistics and information.

It also lets you watch the video to see the top 10, as well as demographic and playback position.

You can also see the following statistics for each video by clicking on the "Statistics" link. This allows you to see the audience members of all ages and sex advice comes from, and more.

Using these analyzes, as well as with other indicators (such as social media shares, direct reply to your e-mail newsletter, people who visit your site, your YouTube channel YouTube video directly from a specific, new users, etc.), the help you create over time, even better video, and can be an integral part of a dynamic marketing strategy.

The complete guide for your business use of YouTube.

Just a small investment of time and tools, you can create interesting video, hosted on your own YouTube channel. On social media, your website and email to share your video can help your business to bring new customers and keep current as your biggest fans, so give it a try today!