Google SEO Secrets. The Complete Guide.

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How to Get a Top Ranking With Search Engine Optimization.

Table of Contents


 PART I – Google and Keywords 

Chapter 1 - The Importance of Google . 

 Chapter 2 - How Google Works 

So What Is a Ranking? 
  1. When Google Comes Visiting.
  2. How Google Ranks Pages.
  3. Top Things Google Looks For.
Chapter 3 – Keyword Research & Analysis 

 So What Are Keywords? 
  1. Using Keyword Research Tools.
  2. What is your Primary Keyword Phrase? 
  3. What are your Secondary Keyword Phrases?
  4. Specialized Keyword Phrases Convert Better.
  5. General Keyword Strategy.

PART II - Website Optimization 

Chapter 4 - Structuring your Site Correctly.
  1. Structure by Theme and Topic.
  2. Create Some Pages With Content.
  3. Don’t Nest Your Pages Too Deeply.
  4. Don’t Bloat Your Pages With Code.
  5. Stay Away From Frames and Flash.
  6. Pay Attention To Your Dynamic Page URLs.
  7. Keywords in File Names. 
  8. About Google Sitemaps. 
Chapter 5 - Optimizing Your Web Pages. 
  1. Keyword Factors Used in the Algorithm. 
  2. How and Where to Use Keywords. 
  3. The Importance of Title Text. 
  4. META "Description" Tag Text. 
  5. About Word Stemming. 
  6. About Latent Semantic Indexing (LSI). 
  7. What Google Ignores.
Chapter 6 – Linking Your Pages Together
  1. Structuring Your Internal Links
  2. Best Practices for Internal Linking
Chapter 7 – Domains and Subdomains
  1. Multiple Domains – Is it Worth It?
  2. Domain Pointing and Subdomains
  3. Changing Domain Names
  4. Domain Registration and Domain Age

PART III - Effective Link-Building

Chapter 8 – Why You Need Links
  1. Off-Page Link Factors Used in the Algorithm
  2. Linking-Building is About Visitors
Chapter 9 - All About PageRank
  1. PageRank vs. Search Result Ranking
  2. Toolbar PageRank vs. Actual PageRank
  3. Increasing PageRank
  4. Decreasing PageRank
  5. The PageRank Equation
Chapter 10 – Managing a Link-Building Campaign
  1. How To Rate Sites For Linking
  2. Link Analysis and Management Tools
  3. The General Link-Building Process
Chapter 11 - Submitting Your Site to Directories
  1. Submitting Your Site to the ODP
  2. Submitting to The Yahoo Directory
  3. Submitting to Second-Tier Directories
  4. Submitting to Local and IYP Directories
  5. Finding Industry-Specific Directories
Chapter 12 – Creating Content for Links
  1. Writing Articles For Publication & Syndication
  2. Posting on Blogs, Forums and Newsgroups
  3. Writing Online Press Releases
  4. Donating to Non-Profits & Charities
Chapter 13 – Reciprocal Linking
  1. Using a Related Links Page
  2. Link Exchange Etiquette
  3. The Reciprocal Link-Building Process
  4. Reciprocal Linking Best Practices
  5. Changing Old Link Anchor Text
  6. Using an .Htacess File for 301 Redirect
  7. About Non-Reciprocating Links
Chapter 14 – Adopting a Natural Linking Mindset

PART IV - SEO Monitoring and Strategy

Chapter 15 - SEO Monitoring and Tracking
  1. Monitoring Your Site Traffic
  2. Monitoring Your Ranking
  3. Monitoring Your PageRank
  4. Checking Number of Pages Indexed
  5. Checking Number of Incoming Links
  6. Measuring Sales Conversion and ROI
Chapter 16 – Competitive Strategies
  1. Low-Competitive vs. High-Competitive Sites
  2. How To Reverse-Engineer Your Competition
  3. How Much Competition Do You Really Have?84
  4. Using PPC to Augment SEO traffic

Chapter 17 – End-to-End SEO Checklist

Appendix A - Website Do’s and Don’ts

Appendix B - Linking Do’s and Don’ts

Appendix C – Best Tools & Resources
  1. Best Software Tools
  2. Best Books & e-Books
  3. Best Forums & Online Newsletters
  4. Other Google Information Sources
Google SEO Glossary

BONUS REPORT – About Froogle
BONUS REPORT – About Google AdWords™

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