You know the importance today of having a website that is ranked highly in the search engines. If you are not in the top 20 for your category, it is unlikely you will get much traffic from any search engine. A number of people never go past the first page in a search result. As such, a top 10 ranking is needed to bring lots of visitors to your site.
Google is undisputed the most important search engine in the world today. A top 10 listing on Google can bring almost more traffic to your site than the other major search engines combined.
But do you know the rules that Google plays by? Do you know where best to focus your efforts? Do you know what the most important factors are for a top ranking on the Google search engine? There is no book in the currently that is focused solely on Google and how to achieve top rankings on this search engine!
Google SEO Secrets is a comprehensive how-to guide for getting your website ranked highly on Google. Whether you are a beginner or have more advanced knowledge, this guide has something for you. It pulls timely information from a variety of sources into one end-to-end process for you to follow. More importantly, this process has been field-tested and proven to work in getting top rankings on Google.
This guide does assume that you do have a working knowledge of HTML and how websites are put together in general. Google SEO Secrets can benefit Web-savvy business decision makers, webmasters, and general Internet marketers. Beginning to intermediate Search Engine Optimization (SEO) specialists will also find this guide to be of use in that the information is all in one place, rather than scattered around.
Because each chapter builds on what came before it, it is recommended that you read this book from beginning to end. To put it all together, there is a step-by-step checklist at the end as well as several Appendices that you will find useful.
The focus of this book is to give you the maximum results using the minimum amount of your money. There are numerous success stories of business people getting top rankings on Google using no pay-per-click (PPC) advertising. As such, this guide only sparsely covers the paid forms of advertising you can do on Google – like Google AdWords™. However, given the potentially long timeframe that SEO results can take for new websites in competitive markets, using Google AdWords as a way to drive traffic in the interim can be a smart idea.
In fact, using a targeted AdWords campaign in conjunction with SEO can achieve fantastic results. But that is the subject of another book. If interested, you can visit http://www.adwordsedge.com and check out The AdWords Edge, my other book.
While you are going through this book, there is one important thing to remember:
Getting a top ranking is only part of it. Yes, you can receive lots of traffic to your site, but you still need to convert these visitors to satisfied customers. If you do not have a web site with compelling, fresh and useful content, intuitive navigation, a simple ordering system, and a reason to return, all of your efforts will be wasted. Put another way, getting lots of traffic is only half the equation to success on the Web – you still need to make sales. This means making sure you have a professional and easy-to-use web site with products, services, or information that visitors need. This seems obvious, but is often overlooked!
Are you ready for massive amounts of traffic to your site? Are you ready to blow past the competition? Are you committed to success? Will you finish this book and implement Google SEO Secrets? Then let’s get started…
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