April 10, 2015, an important date technology sector of public attention, two exclusive global consumer electronics giant Apple and Samsung, respectively, on this day it started selling the latest products, Samsung officially started selling well received in the WWC Galaxy S6 flagship phone, Apple officially started selling its first wearable devices Apple Watch.
Samsung Galaxy S6 is seen as irreversible decline in the smart phone market heavyweight products, especially in 2014, Apple branched out into 5.5-inch iPhone 6 plus later, iPhone forthwith gangbusters momentum swept the global smart phone market, however, Samsung to be outdone, since the advent of mid-March in Barcelona, also received excellent reviews, but what if S6 can successfully play Galaxy flagship Samsung led the return to glory? We tried several different aspects to analyze:
Smartphone slowdown, growing from emerging countries
Market research firm GfK mature market estimates, smart phones such as the United States, Western Europe, the market is close to saturation, the last of China's fastest growing, smart phone penetration rate has more than 95%, but in India, South America, Middle East and Africa and other emerging countries just beginning to upgrade from feature phones to smart phones, but also because emerging markets have led, GfK said that the total size of the market this year, smart phones will reach 8,291.2 billion, compared with 8,460.7 billion last year, a decrease of 1.5%. The IDC data show that this year's global smart phone shipments estimated at 1.4 billion, an increase of 12.2% over 2014's 1.3 billion.
"Smartphone slowdown, growing from emerging countries," Information can be drawn from the above phrase conclusion, but also showed the Samsung current difficulties, because in developed countries, including the United States and Western Europe, mainly in high-end smart phone market mainstream, which blocks the market, has always been a stronghold of Apple iPhone, iPhone 6 especially after the listing, according to the UBS survey, 2015 people may buy iPhone 6, and as much as up to 30 per cent rate is derived from Samsung. While the high-end smart phone market has always been a higher price and higher-margin product lines, thus losing ground in the high-end market, Samsung, its profit decline does not seem to be no reason.
Steering the highest growth rates in emerging markets, the plain is still mostly in low-end products for the market mainstream, and characteristics of the low-end product is nothing more than the product CP value is higher, ASP low, but low profits, the past three weeks against its inexpensive low-end products in emerging markets enjoy a high market share much, but in recent years, whether it is China or India, have appeared in many local mobile phone brand, relying on good imitation of the past three weeks Wumart inexpensive model, coupled with the advantage of domestic brands landlord, Samsung last advantage in emerging markets overnight between swine and sheep discoloration.
In Chinese market, for example, once in 2013, Samsung accounted for 18.7 percent of the market in the Chinese mobile phone market is king, leading Lenovo, Coolpad and Huawei, a public Chinese brand, but a year later, Samsung prosperity is no longer, with the dark horse millet Attitude rapid re-leased in the Chinese market, market share increased from 5.3 per cent in 2013 to 12.5 per cent in 2014, while the same period from 18.7% down to Samsung 12.1%. Unable to compete with Apple in the high-end market, the low-end market has been millet looms, Samsung is likely and the past glory of the HTC, RIM, NOKIA, like, boom longer.
The most beautiful but also the most expensive Samsung phone
Curved screen, wireless charging, the latest UFS wafer, metal chassis, etc. Samsung Galaxy S6 since the WWC appearance, its gorgeous appearance has aroused the attention of the crowd, but could reflect on their real sales, in fact, is a big question mark, and even sales represented Samsung really so good, but the Samsung really earn get money?
First, from the components of the cost, the market research firm IHS teardown analysis report pointed out, Samsung's latest flagship smartphone Galaxy S6 Edge high cost of production, higher than other smart phones including iPhone included.
According to IHS estimated, iPhone 6 and iPhone 6 Plus material costs were up $ 247 and $ 263. The parts teardown analysis report pointed out that the use of Verizon Wireless networks 64GB version of Galaxy S6 Edge production cost of about $ 290, including parts and assembly costs. That was up from about $ 34 compared with 2014 published single production costs Galaxy S5, and even the highest production costs than Apple iPhone 6 and iPhone 6 Plus is even higher, but the price in the market, Samsung's Galaxy S6 the price is close to Apple's iPhone 6, so we can predict, Samsung this time is probably to be ascribed to profit at the expense of sales, "puerile" strategy, therefore, rely on the Samsung Galaxy S6 can return to glory, the key in its sales.
Can gorgeous look into real order?
From April 10 on sale since the current market sales information on Galaxy S6 is extremely limited, the Korea Times (Korea Times) reported that Samsung Vice Chairman Kwon Hyun, 15, said in Seoul (Seocho) headquarters, Galaxy S6 / S6 Edge reaction is good, will no doubt always the best-selling Galaxy series of smart phones, he estimated 70 million or more cigarettes sold. Recently, however, according to South Korea a new report shows that in 2015 Samsung flagship smartphone Galaxy S6 / S6 Edge South Korean market, the first book was about 300,000, only about 200,000 actually sold, far below the market expected, although Samsung has repeatedly announced that the Galaxy S6 market response was better than expected, on the current situation was not very optimistic.
Deducing their reasons, I am afraid and can not avoid its gorgeous appearance, although curved screen looks really cool, but its usefulness there are many questions, especially when we are home TV for better viewing angle, the first use of curved screen is to have a more complete perspective, but Galaxy S6 Edge is curved outward angle, such surfaces they cause visual dead.
At the same time, how many opportunities that can be used to elongate the side of the screen is not without doubt, when Apple had to adapt to market demand to launch a larger screen size of the iPhone, but also may be due to more than the number of people on both sides of the surface Screen and buy Galaxy S6 Edge? In addition to the practicality of the controversy, a number of the screen on both sides of the screen protection is also not a small increase in risk, in the past only one side of the screen, there were already a lot of possible collisions, and now all of a sudden turn into three screens, the screen for the damage caused by the probability undoubtedly increased, which is probably also reduces the consumer's willingness to buy.
The market generally believes that Samsung and Apple in the past the biggest difference gorgeous phone is not enough in its appearance, although it is in the exterior design to catch up to Apple, and even slightly ahead, but how many people will pay for it?
In fact, the market does not seem optimistic, many analysts and Samsung executives may have mistaken the reason why Samsung could not compete in the high-end market with the Apple main reason, in fact, is not the focus of the phone's outer design, but lose that Apple iOS Use closeness of the system, and system ecology (iPhone, Mac, iPad, Apple Watch) integrity, which is why the adhesion of such a high fruit powder reason, most of the time we hear more often is the user's Android system quit to Apple systems, but few have heard of Apple's user pipa do not hold Android phone.
To swear design capabilities, rather than increasing sales profits.
On the other hand, from the supply Galxy S6 Edge Galaxy S6 can also get a glimpse of poor sales clues. Since Galxy S6 Edge uses hyperbolic screen, its manufacturing costs already high, yet facing panel yield is not high, further piled high production costs.
Thus, Samsung will be in this generation flagship phone, loaded own production of the processor rather than using Qualcomm S810 processor, revealing Samsung hopes can pull attempts from other low-cost components. It is because of high cost of Galaxy S6 Edge, but the price is only a slight increase over Galaxy S5, for Samsung,, Galaxy S6 Edge can bring the profit is very limited, and this is nothing more than the Samsung and more recently expressed S6 Edge sales beyond the expected reasons.
In fact, Samsung is likely originally did not intend to mass production Galaxy S6 Edge, because in addition to yield problems, more importantly, can bring the profit is not high, Galaxy S6 Edge Samsung is undoubtedly a sacrifice hit product, intended to swear their design and technical capabilities, rather than increasing sales profits, revenues can be expected in the second quarter of this year, Samsung is expected to grow slightly, but I'm afraid that operating profit will continue to decline.
Overall, we as the smart phone industry approaching maturity, Samsung in the past can also rely on a strong hardware to conquer the world, but I am afraid the future can no longer rely on such a model to survive in the market, with the high-end market in the beat Apple, while the low-end markets, such as millet, Lenovo, Huawei and the like have appeared, mimicking the Samsung model of growth rising star, known for the past three weeks to copying Apple, millet and now has more than the Samsung copied image.
All the signs can sniff, Samsung's smart phone business, may really Cyanogen Android chief executive of one of the largest software developer Kirt McMaster prophecy, Android mobile phone manufacturers to kill each other's future status will be more intense, and within five years, Samsung Nokia will be the same as the mobile phone market from imminent demise. The Samsung Galaxy S6 probably will be the most successful product, but the current weakness of Samsung Electronics unhelpful.
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