Following Facebook, Apple also push news apps "News".

Communities & Web search engine, so that the traditional media hate teeth itch. Even reading the news of pipeline operations generations changed, but the news is not dead, and the good news also become popular, in addition to Facebook to win over traditional journalism, Apple also did not miss the opportunity, announced earlier in the WWDC conference, will launch a news integration Applications News, there are the New York Times, ESPN, Wired and other media to join the camp.

According to Bloomberg News, Apple's application News, will provide clean, consistent layout, allowing readers to read the news content from various media, articles while integrating graphics, photos, videos. Apple vice president Susan Prescott expressed, News reader application can determine preferences, provide interested readers with news, and publishers so that readers can be based on preferences or news category classification.

Similar applications reminiscent of Flipboard, past rumors Apple will buy Twitter or Flipboard, but in the end Apple chose to build its own device-specific news services. Flipboard CEO Mike McCue immediately out of it, their product focus on the community network and share different information services provided by Apple, is not worried about competition.

He said, "This market has Google, Facebook Paper, Yahoo !, and now Apple has done news service, we and Apple are close partners, so in fact we already know about it for some time, both sides have some future cooperation under negotiations. "As to whether mergers, McCue declined to comment.

Apple will be how to work with these big traditional media do? Reported that the publisher sold in News in advertising revenue, 100% holding, in addition, Apple will also help them to sell advertising in the app, Apple points to 30% . Apple also iOS shelves from the media application fee per subscription pumping 30%.

In collaboration with Apple, do not expect to profit.

Economist deputy editor Tom Standage said they would put some ads in Apple News, but do not expect to earn a lot of money from the middle, but the hope that readers through Apple's service, steering their own applications or browse websites. The Economist published an article will be selective in Apple's News, the main lock is not often read magazines Mac users.

Standage said, "Our biggest challenge is access to those should be reading The Economist magazine, readers did not read." People magazine article to read economics app free in limited quantities, but in Apple News article published for free .

The New York Times and Apple's cooperation is to one day publish 30 articles, Selected articles will be published simultaneously in their own applications, also free of NYT Now. Article categories cover a wide range, but the number is still far less than its own news network, the current limit is one month when New York reading is necessary to pay more than ten articles.

The New York Times CEO Mark Thompson said they want through collaboration with Apple, in addition to a wider audience, we should also observe people's reading habits, "Our most important task is to make our news as far as possible to meet the most readers. "

Apple Releases News delete Newstand (Newsstand) function, allowing users to book newsstands different media app collected in a folder, delete the Apple newsstand function, so many publishers feel their efforts in the application of the will be in vain.