Learn SEO in 10 Easy Steps.

If you're like most people, SEO might seem undesirable elephant in the room. Did you know that the "him" you need to "fight" but would prefer for this task did not want to take responsibility. Most people believe that SEO is a difficult, complex and time consuming, but it may not be a major source of concern. Indeed, the SEO you can learn in 10 easy steps. All you need to learn is to "listen" and use the information "indicated". Since no branches or businesses are alike, so SEO is flexible enough to be adapted to any needs, desires or weaknesses. Remove the elephant out of the room and  raise your business to the next level!

SEO

Today analyze valuable data in Google Webmaster Tools. GWT.

Step 1: Setting

In the initial phase settings you should prepare for success. Just as a house needs a solid foundation for its walls, so it is with your SEO strategies. Basis in this case consists of tools such as Google Analytics, Google AdWords and Google Webmaster Tools.

• Google Analytics will play an important role in monitoring and analyzing how visitors "communicate" with your site. Since it is free and fairly intuitive is necessary for every SEO campaign. Besides creating an account and add it to your website is a good idea to read about the features that it offers.
• Google AdWords is especially useful because it relates to SEO for its ability to survey key terms. This incredibly valuable tool will enable you to see what users are looking for, so you can satisfy their needs, wants and desires.
• Google Webmaster Tools  lets you get the most out of your SEO efforts by allowing you to browse your site "eyes of Google." The toolkit allows you to "live preview" on how to design the site, which links pointing to it, the keywords that work and aspects that need to be corrected. You'll find it useful to read the Google Webmaster Guidelines .

Step 2: Audit site

If you already have an existing website, you need to conduct an audit of the site, which starts your SEO. With each passing month, Google is more stringent in their rules and sanctions are increasingly "cut and dry up." The best way to ensure that your site be consistent, it is precisely carry out a detailed audit of the site.

One useful website auditing tool Moz Site Audit Checklist . It is a reliable tool for creating detailed lists and is ideal for exploring everything from the content and availability of the overall design of the site to its internal linking. Another good option is a tool WooRank . This handy tool for web auditing automatically checks and analyzes many of the items on the list Moz. Audit site may take considerable time and requires a lot of energy, but it is absolutely essential for SEO. Penalties for violations of existing rules are generally very cruel and this "hard work" that your site actually spend returns.

 Step 3: With or without the WWW

Oddly enough, a very important part, which depends SEO, these being the three "w" that we see in front of the Web address of your website. If you're not careful, you can make costly mistakes on these letters. People often think that it is decisive whether you want visitors coming to your website through the domain www.domain.com or domain.com, but this is not quite true. In its essence, it's about how search engines "Eye" website and what links pointing to your site is. You can choose whether the "www" or without it , but it's important to choose only one of them! If you choose both, search engines will view websites as two separate sites, which can seriously damage your rankings and the quality of links and referencing.

Step 4: Keyword Research

Some experts go so far as to say keyword research is the most important part of SEO. It's hard to argue with this statement, since there are plenty of statistics backing. If we are serious about SEO you think, so you will need to invest in research keywords. On your side plays more than 100 billion queries per month on Google, for which it is necessary and appropriate website optimization. And it starts right keyword research. Everything else will come after that, once you have the knowledge of what it is "your audience," seeks and demands. Here is a list of useful tools that you can use if you want to start:

1. Google AdWords Keyword Planner
2. Google Suggest
3. Ubersuggest
4. Google Trends
5. Google Webmaster Tools

Step 5: Navigation

Navigation, from the perspective of SEO is important for two reasons. Firstly, it is essential that visitors can move easily and quickly in the environment of your site. Secondly, allow search engines to find clear links between links and pages.

To achieve both of these objectives simultaneously is needed to build a "universal navigation." Do this by defining why visitors come to your site, which pages are the main output and what "search terms" are used on the page. Additionally, you should divide your products and key pages into categories with useful names. Finally insert these categories in the universal navigation, and keep things as simple as possible simplest. If you are using a drop-down menu, must be in HTML and search engine set as read. If your site with goods or services has more than 20 items, consider adding a filter for visitors, allowing them to "facilitate search".

Step 6: In-Page

Equally important part of SEO, which is a "backstage work", also need quality content that visitors can read and view. Latest search engine algorithm Google puts great emphasis on the value and quality of the content, rather than just "blunt" the use of key words. Avoid ballast key words and instead use judiciously positioned keywords. Most focus on "a phrase on page". Regarding the structure, each page should have a clear and distinctive layout and headlines.

Step 7: Meta Tags

To understand the value of meta tags , you need to think about things through the eyes of search engine users. If you are looking for something, how do you determine which result to click on? Most likely you analyze the first few results and read a few words from the title and accompanying descriptions. If you are a page, you have only a limited character string to persuade users to click on a result of the millions of others that are available. And this descriptive phrase is called "meta tags".

Your website will undergo a noticeable improvement, if you are able to correctly define the meta tags. Each meta description should be around 160 characters long and should naturally include the right keywords. It is also important that you include as a "call to action". Of course, it may be difficult to achieve with the help of just a few words and it requires careful planning and consideration. If you've made a good keyword research and organize web content effective way, everything should "fit" into place.

Step 8: Coding

Encoding can be difficult part of SEO for those who are not familiar with this topic. While you are likely to find someone well educated in coding make detailed arrangements, there is one area you should understand: robots.txt .

Basically, robots.txt is a text file, which tell search engines your site, which pages are allowed to visit. Although not mandatory, it is very useful to indicate the site, which the search robots have to avoid. Think of it as familiar "Do Not Disturb" on the door. Although the thieves, if they want, they can get in, but most people are left alone. It is important to make sure that your file robots.txt  in the root directory of your website and is properly structured.

Step 9: Site Map

You can have beautiful, well-structured site, but if people do not look at them, your hard work does not mean anything. To make the most of their operation and viewing, your website must be indexed by search engines and catalogs such as DMOZ . In the other big boys, such as Google, Yahoo! and Bing, however, it is unlikely to find the most relevant page on your site just is displayed (if your site is available at all).

Many of the techniques and tools promise to get your site indexed by search engines. However, the least time-consuming and most reliable way to conduct the search engines and visitors to your site's content is by creating a sitemap. With the HTML sitemap, visitors can quickly browse the contents of your site and embark on the most important areas. Similarly, XML sitemap is read by the search engines to ensure you receive the most relevant page on your site.

Step 10: Off-Page 

In addition to the work they devote to the form and structure of your pages, you'll need to devote effort and handle other components. Focus on building links through content marketing, blogging, guest blogging, infographics, web catalogs and other tools that will allow you to leave online traces leading back to your site. Off-page efforts should also include the so-called. Social media marketing. He le if used correctly (we mean services such as Facebook , Twitter , Pinterest , Instagram ) is a useful tool in getting traffic to your site. But however, in terms of effort in off-site, whatever happens, so definitely avoid.  Black Hat SEO techniques .

Bonus! Build Trust

In addition to the above-described 10 simple rules, you should understand how important it is and build "online trust" using  Google+ author verification and  WOT . These tools will enable your site to build a good reputation and relations with visitors to search engines based on trust. Stability of your domain name for a minimum of 5 years also instills confidence and suggests that you plan to be in the market for a long time.

SEO: You can do it!

Whether you are on SEO in the past tried and failed or have not given him a chance, do not be discouraged talk. There are thousands of articles help discuss "what to do" and "don'ts" of SEO, but do not need to learn everything at once. Follow these 10 simple steps and you'll be successful on his way to optimize your site to the most correct way.