SEO tools are not a challenge, and therefore in this article will find inspiration to streamline their work, especially the less experienced consultants or clients who find that some indicators can watch yourself.
Apart from the notorious Google Analytics and Google Webmaster Tools , deploying and setting should be obvious at the start of each site, it at SEO makes light work of many other more or less familiar tools. Without some of them today, our work can not even imagine. Let's look at the ones that are most useful for us.
Crawlers
Crawlers are tools that help us go through the entire web site and retrieve the important elements of each page. After entering the URL (typically the home page) passes the entire web like search engine robots, and to store various information tables - for example, the URL document type and its encoding, title, meta description, H1 and their duration, page size, the number of internal inbound and outbound links and more.
Our most commonly used crawler is Screaming Frog , which is not in free mode is very limited. A suitable alternative is Xenu Link Sleuth , which is a free edition use.
The actual output without interpreting it is quite useless. It is ideal, for example, export it to Excel, and then analyze the results. For example, we compare the number of discovered sites with the number of pages indexed in search engines. There also simply reveal duplicate titles, meta descriptions, and H1 using conditional formatting or PivotTables.
Duplication of pages reveals well as on the basis of the same data size pages. Similarly, we look for too long, short or non-existent titles and meta descriptions. In the mass change URL addresses, it is appropriate to make a fingerprint using crawlers original URLs, which after the change can set a new corresponding URL for redirection. The use of these tools is much more, and their description deserves its own series of articles.
TIP: Among crawlers is also worth mentioning utility LinkChecker which, like the aforementioned tool crawls the web looking for links error, in which lists and line number in the code. It's so easy to trace and repair.
Track keywords and backlinks
Although today the position of keywords like SEO goals already an anachronism, it is still useful to see how the search engines lead. In case that target multiple units than keywords you spent manually tracking time clock. Instead, it should use tool for monitoring the positions of key words. It handles decently Collabim , which also monitoring positions for specified keywords also offers other options, such as monitoring whether a particular keyword appears appropriate landing page or detailed reports. In addition, it can also be used for link-building for which help monitor whether the resulting link to that page still exists.
TIP: For monitoring positions of keywords you can use the tool . Relevant data on positions of keywords for search engine Google also provides Google Webmaster Tools.
Duplication and similarity of content
Uniqueness is one of the important characteristics of quality content. Repeating content is not user usually not beneficial and copying SEO texts indefinitely may also be fodder with gusto Google Panda consumed at home. The product of such a diet can not be anything but nice - in the worst case unpleasant penalties from the search engines.
Determine whether any foreign domains have the same content as your site, use the tool Copyscape . You will appear after entering the URL of other sites on which at least partially occurs as the same content on a given page. These sites can be reported to Google , however, is not officially known how Google builds an indication to this. Addressing these Web sites asking for the removal of duplicate content often is not usually not effective. As an effective way thus appears to prepare your own, unique and valuable content.
But the problem often does not lie beyond the Web. In many cases there is a duplicate identical text within one site. An example might be a duplicate labels or categories of products. Duplication is also caused by technical problems - faulty redirects, duplicate URLs like. Siteliner will help your site to find duplicate the text of each page. For example, can assess the degree of similarity of content. Technical analysis of the duplicates on the web suggest to explore the web tool Screaming Frog or Xenu and evaluate duplicate captions, titles and meta descriptions. It is also interesting to compare the size of each site - if they are the same, there is suspicion that the pages are identical.
Manual indexing
If you are starting a new site, or you're on an existing web site and add important ones are ready for indexing, it is advisable to robots to help search engines find these pages and to index. This also serves to send pages to the manual indexing.
For manual indexing to 4g-bd.com simply insert a link to a page in the appropriate form. If Google can also use the form for manual indexing , however, there may be faster to send the whole sitemap.xml Google using Webmaster Tools . The actual sending indexing pages but not guaranteed. Rather, it is a search engine robots navigate to the correct page, but the actual indexing decides to search.
Redirect Pages and control 404
Our general recommendation is to never change your URL if one is already indexed in the search engines. In cases where the change URL really makes sense to recommend the original URL to redirect to the new status code, three hundred and first Such situations occur mainly in cases when implementing redesign, upgrading to a new system or some other reason to change already groove of the Web site URL. In this case, certainly keep all the original URL (eg. As an imprint pages of Screaming Frog ). Their correct redirecting you after you make changes en masse to check in the tool DIG TO MA Check URL .
Sometimes it is necessary to test whether the site returns the corresponding status code, and verify the entire route redirection - whether a site is redirecting wasted several times. In this case, you will appreciate the Chrome extension Redirect Path .
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