SEO Tools: 10 popular gadgets - Part 2/2

Basic overview of the sites that link to our web site and linked sites may be obtained from Google Webmaster Tools (newly Search Console) for traffic from the search tab> Links to your site. It happens that there is an even broader overview than in the aforementioned instruments, and therefore it is advisable to also combine this data and use them, for example, when analyzing low-quality links to the elimination or waiver through the instrument Disavow Tool .

SEO Tools: 10 popular gadgets - Part 1/2

Keyword Analysis

Keyword Analysis is the basic building block for meaningful work SEO consultant. The most common source for obtaining data for this analysis are tools PPC service AdWords and Sklik that offer built-in "designer" keywords. For analysis using these tools, you should be ready to input words for which you want to analyze additional search options. If you sell shoes, for example, between the input words you have shoes, boots, booties, for example, but also boots, heels, shoes, etc. You can also analyze topics related to your products. In this case, for example abraded heel blisters on feet etc.

For AdWords must have a Google account and brought into service AdWords. In the Tools tab, then refer planner keywords. In it you choose to search for new keywords by using the phrase, site or category. Box product or service, then enter one of your selected input words. For the corresponding data is recommended to choose Targeting the Czech Republic and Czech. After obtaining proposals will offer AdWords Ad Groups tab proposals, which must be to the Keyword Tool.

For Sklik the initial setup easier compared AdWords offers detailed data. Again, you need to have an account with UNESCO and be registered to Sklik. In the Tools menu you will find keyword suggestions into the text box where you specify the input words for which you want to prepare the analysis.

TIP: For a more comprehensive keyword analysis, we recommend not to limit only on these two instruments, but their results combined with other sources. Further information can be obtained from, for example, Google Analytics , Google Webmaster Tools , internal web searches or queries from PPC. Interesting source of input words for AKW may be a saleswoman in a shop or dealer selling service. For a complete overview of search options, try a tool Keyword Tool .

Technical Analysis Site

Necessary for technical analysis site today to see a browser extension Web Developer . It allows you to browse the web with disabled JavaScript, cookies, CSS and images. It can also write the entire structure of the headings on the page. Its possibilities are so broad that full implementation is not only for SEO consultants and content creators, but especially great help themselves Web developers.

Another comprehensive tool for analyzing the program SEO Toolkit to help when installed in your computer provides a complete overview of possible SEO problems on the website. Indicates a duplicate or missing titles, meta descriptions, the problems in the headlines for the wrong links or even a picture with no alt attribute. From the Tools SEO toolkit you get a really detailed review that must not be taken as a checklist for repair, but rather it must be viewed with caution, and the results will only inspire the next steps in optimization.

Interesting tool for technical analysis web is XML Sitemap Inspector . After you enter the URL sitemap.xml check availability of all the addresses in the file.

The technical analysis site include the detection of prohibited techniques. One of them is receding, but still occurring cloaking. Tool Cloaking Checker after entering the URL of the page comparing the code displayed and the user code that is displayed robots of search engines. If the tool detects a problem, it is up to you to uncover specific place cloaking - in this example will help Text Comparison . There is a need to take the result with reserve and properly vetted, as in the case of randomly generated content (various banners, reviews etc.) The differences reported as cloaking, although the fact of not cloaking.

Site Speed

The speed of the site and its accessibility to mobile devices is becoming an increasingly important factor in search engine optimization. Google now currently within mobile search results pages prefers optimized for mobile phones. In Google Webmaster Tools, you can find a useful tool PageSpeed ​​Insights , who, after entering the URL website address will analyze the page just in terms of speed and accessibility for mobiles. At the same time, but also recommends specific steps for optimizing the identified deficiencies.

An advanced tool for analyzing the speed of the web is Pigdom . After entering the URL address of the site in detail itemizes the download progress of individual components (HTML elements, CSS, JS, images, and others), including the time of establishing the connection, the waiting time for a response from the server, download time, and the like. In the analysis so you can see how the individual components downloaded Large and what most web slows. The tool offers its own analysis and indicate where it can be a problem (tests whether it is used for cache memory that is used parallel downloads etc.). For the most accurate measurement is recommended when entering the URL Settings and set the Test From: Amsterdam, which is closest to the Czech Republic.

TIP: To analyze the mistakes usability for mobile devices suggest introducing Google Webmaster Tools and monitor notification of errors in mobile web usability .

Friendly SERP

For sites which are using SEO as an input for traffic from search results (ie. SERP), it is advisable to tweak your statement (ie. Snippet). It consists of a title (the contents of the <title>) and a label (content mata tag description). Search is not typical that the result sometimes adjusted. This occurs for example when the title is too long or slightly relevant, or if not filled or the meta description of the search appears to slightly relevant content. These parts are replaced by a search for more relevant excerpts from the content of the page.

When devising the wording of the title and meta description it is important to keep an eye on their length. For Google, the maximum length of displayed text caption now 512px. The fact that this length to enter, an instrument to test the Title tag Preview Tool from MOZ . At the same time you will see how it will caption appear in search results. To test the correct length meta description is helpful for a similar tool Snippet Optimizer .

TIP: Title and meta description prepare the most relevant to the content page, and at the same time create a unique for each page of your site.

In conclusion

If you have after reading the article about the tools feel that a complete SEO and web analytics is even superiors widgets boredom huge mound of work, leave it to us.

For the more experienced we have seconds and thirds. Other useful tools and extensions for SEO great articles describe The 100 Best Free SEO Tools or 21 Free and Easy SEO Tools .