Today analyze valuable data in Google Webmaster Tools. GWT.

"I want more traffic, I want a better position!" You also successful website in search engines, but do not know how to do it? Meet the Google Webmaster Tools. In this article I'll show you how in a very short time to find weaknesses in the Web; and I will teach you to use this new data.

SEO must be understood in context. Let's take a plunge into them together.

SEO : Google Webmaster Tools

Learn SEO in 10 Easy Steps.

Area of ​​interest: keywords

Our areas of interest in the SEO keywords / phrases that people are searching for and that are relevant to your offer. Why keywords? If there is one important keyword for my business, search the 1000 times, my reach at that word up so big. My site is lost due to a worse position in search results displayed less often, say only 500 times. Part of the market we serve is therefore half that could actually be. When inquiring convince them that it is my best page, the CTR can be even 20%, which corresponds to 100 clicks. Thus, the entire volume of 1,000 a month search for a specific keyword, I am able to take someone with 100 cases.

But if they can increase their visibility and improve their position and CTR, Better the keyword. And if there is another useful keywords, I have a chance to gain more customers. How to do it?

Search queries in Google Webmaster Tools

I will introduce you to an important helper, it is a report of search queries in Google Webmaster Tools (GWT). I do this type of report is increasingly appeal. This is now my favorite source of new data for new tactics, getting traffic. It demonstrates the data that will not see anywhere else. It is not just about keywords, but about the connections that Google can reportorial.

You will see an overview top searches that are relevant and important keyword overview of the most important pages on your site for that keyword. Reports so you can compare them and look for these important relationships.

Search queries in GWT

What can we read from the report of frequently asked questions?

In this report, I am seeking words:

1. That work best on the number of clicks, that are very relevant to the query,
2. Have useful position for obtaining attendance on the first page of search results,
3. They have a high proportion of clicks on impressionistic; cover the current and potential towards the display,
4. Have a high CTR, title and meta description therefore reflect what people want to find,
5. Match one target site (search engine picked just one page and it leadeth people)
6. Transnational (suitable for conversion) or navigation.

Analyzing the words of the opposite spectrum. Those that have a low number of clicks, a small proportion of the number of displays, a low CTR or search for them does not know to which site has the word belong.

By the way, the words that you see are the canonical phrase, ie. Phrases like. "Webinar online marketing", "online marketing webinar," and "webinar about online marketing" will probably be merged under one result, you can not see the numbers for each unique query .

GWT Report

Problem no. 2: How can I improve the position of words, respectively. site?

First, I choose a word, where I plan on 2 to 4 site, are extremely competitive and have the greatest benefit for me.

1. I check whether each specific word contained in the title, H1, text and possibly the URL.
2. I define important aspects of the site (eg. Those with high traffic), and from sites where it makes sense to link this important site. I increase my chances if I bring in the link and the selected word.
3. Often it is more than appropriate to create new links to the site from other sites. But this is a separate issue, therefore linkbuildingová and content strategy .

Extra information: The discussion about the accuracy of the data, the current tests show that the data can very well believe. Data are only 3 months back, contain important information about the quality of traffic (conversion exit rate, etc.) That you need at a specific site to supplement data from Google Analytics.

Words on the website

SEO is important to look from the top down, but sometimes it is again necessary to dig in a little detail. Therefore, I am more interested in what questions to me via Google leadeth traffic to a specific page.

I learned as much as possible, I ask a few questions:

1. How can each word stands between them, what word leadeth largest attendance, and what has the most views?
2. I have the same opinion as Google that the page is ideal as a landing page for a given word or convince him I want to get to the question chose a different page?
3. There on the page important words?

The average position of the page, hence the words significantly associated proportion of the number of words to show overall Wanted words. This will focus the upcoming article on predicting traffic from organic search.

Extra information: In Google Analytics already almost do not see any words for " not-provided "approach. Data from Webmaster Tools are one of the few sources of information about words. It is important to know that there are technically handle something other than visits in Google Analytics. After filtering the data only for the extra web statistics closer to the data in Google Analytics.

Problem no. 3: Google assigns the keyword other than I want to, or can not decide search engine. How does it change?

According to me, there should be only one ideal site for a given word. It often happens with important words that Google is not sure which site a visitor has to bring. One word for a large share of the total display multiple pages. It's a common problem among most wanted nebrandových words, which can be a destination page as the cover page and the main categories and maybe even some help page.

How to do the search word assigned a relevant website? Alone proceed as follows:

1. I define the word "perfect site". If such a page for that (group of words) does not exist, create it. The same procedure was successfully used in PPC, led out the good word to new reports.
2. Link directly from the "old page" on the "ideal". Reference should be selected word in the anchor text.
3. In the "ideal" site is treated as directions above - correctly will put a key word / words, I support page internal links and create targeted links from outside.
4. I'll look at external links to the "old page" I'll think, if not ask for their change to a new, possibly changing the words in the link.
5. "Old page" will consider whether it is worth it to me to remove certain words from the text.
6. And then periodically checks that it took Google.

Problem no. 4: I have a few words. How do I know what I have to add?

Still, we are talking only about the words that Google already knows and considers the most important at the site. But the goal is to increase find ability, and therefore have to add more and more themes so as to increase the overall visibility. This will increase the number of impressions a chance to bring customers to the site.

To do this, you can use two quick ways. If you already have a PPC campaign in AdWords is available to a relatively new and very marginalized report - Overview of paid and organic search . And also use keyword analysis ( if you do not have it, do it, or ask the experts ).

Keyword analysis vs. GWT

For detection of words that you can add to the site, using keyword analysis and compare it with the export queries from GWT. Looking nerelevantnější most wanted and phrases that have no report of GWT. These words are placed in either the current site or suggest the creation of new pages. It's not hard. To download the data, when you see the relationship of words and pages can use this guide .

Overview of paid and organic search

There are still a relatively new tool from Google that compares your words in natural search with paid (organic vs. paid). In Google Adwords you can find it under List of paid and organic search (see Fig. 7). You see the performance of the words that you are in SEO and PPC and vice versa. To me it's a great tool that helps in deciding how advancements PPC campaigns, as well as in identifying untapped phrases for SEO.

Google Adwords

In comparison to Google adwords you can see three types of views:

1. View through PPC (Ad stats) when you see each word as many times as you received either only your advertising through PPC or when the ad is displayed simultaneously in both paid and unpaid search results section.
2. Another column (Organic stats) shows the results of organic search, ie. How many times and when he was on the page to see your site in the natural search as well as your ad in the payload.
3. And finally the third view (ad Combine and organic stats), which are added all three cases. You can see the total number of visits, page views (Queries) and clickthrough rate that a given word in Google you.

The source of these data are again information from GWT, although the data in the two systems differ. To see some numbers you need to connect to AdWords profile with GWT and wait a day until the information is retrieved.

Previously it was possible to compare similar report performance data words from PPC and SEO to create in Google Analytics, but because almost 100% not-provided traffic from Google it is no longer possible. However, for a list Sklik it is still possible.

Among other things, there is further information on the new keyword. How many of your pages are displayed for the query in the results. In Czech appoints Number column entries on request, in English Listings / Query. I can see here how successfully papers search results to its website.

There is a difference Easy queries sought on computer and mobile devices?

GWT also offers statistics on whether the person looked for your site mobile or desktop, or on what questions can see your pictures. The meteoric rise in the search on mobile phones and tablets also forced me to think about and look at the data separately for mobile search and retrieval of site.

I'm on the cell phone more often seeking an answer to a particular question, too nepoflakuji there and I want to try to settle as soon as possible. Conversely, when searching via computer'm willing to wander around the site a little longer than I can find what I'm looking. In the future, consider whether you do not adjust your strategy for content creation according to the device through which a visitor comes to you.

The Google Webmaster tools are constantly evolving and I think is already an indispensable tool when thinking about the site. Today I have mentioned only a single report, search queries, but the whole tool has a number of useful reports - need information about indexing. By the way, this whole quest for better visibility in Google applies to list, so start with an analysis of your valuable data in GWT now.