Google has officially open Gmail native advertising advertising business all the way to buy used. In fact, Google has been tested since 2013 in Gmail native advertising formats, native advertising is usually placed at the top of your inbox, look and general e-mail is no different.
The current is divided into the main Gmail, social network and promotional content three categories, make promotional messages attributed to its classification and will not hinder the user view important messages.
Google officially opened in AdWords Gmail's native advertising, will mean that these ads will appear more often in your inbox, but there will still be relegated to promotional content classification, and mobile and web version of the ad presentation also will be different.
As user View Email as native advertising only when the user clicks open, in general, are the state was collapsing. In addition, native advertising can also e-mail the same as usual reply forwarded or stored in the inbox, allowing interested users to advertising more interactive, advertisers can also improve the effectiveness of advertising.
The terms also known as Google is currently testing a variety of different formats Gmail ads, and at the user's premises without harassment provide users with more high-quality advertising, allows advertisers to seamlessly integrate Gmail experience. Native advertising also allows advertising companies in which to place pictures, videos, tables, and Call-to-action and other functions, so that the company can really come into contact with users of the advertised goods or services of interest. The user can always Google Account Settings management in line with their needs ad categories.
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