Want to change phone? The new iPhone lets you volunteer to pay more money.

There are few things in life that can not fly away: death, taxes, and technology becomes cheaper over time. However, Apple had done the impossible task: iPhone came eight years later, people are willing to pay more money for Apple iPhone.

Last quarter, iPhone's average price of $ 660, compared with the previous year, an increase of nearly $ 100, $ 200 more than in 2007, when more listed.

Apple to do this, by the following three clever trick:

1. willing to pay more money for the storage space

In this "Live Photos" era 4K movie (plus dozens of iTunes and other applications), 16GB is no longer enough. Royal Bank of Canada study this week showed that 16 percent of iPhone customers interested in buying the largest storage space 128GB version, the price is higher than the minimum storage space of 16GB version $ 200 (about NT $ 6000 yuan).

Apple has reduced the storage space occupied by the operating system, but also allows users to delete and autoresponders applications when upgrading a new version of iOS. However, there are still many people think, to spend $ 100 for the 64GB, 128GB or to spend a very reasonable $ 200 (this price is actually quite expensive, but many people do not think so).

2. The bigger the better

Royal Bank of Canada also found that 40 percent of iPhone buyers want to choose a relatively large, expensive $ 100 iPhone 6S Plus.

After the iPhone 6 Plus market last year, iPhone's average price in the quarter jumped to $ 40. Very popular big screen; Nelson noted that "flat mobile phone" last year's sales more than doubled. In fact, the big-screen phone also impact the iPad sales, but that is another story.

3. Let customers continue to skillet

Apple's last coup, is that people have to buy a new iPhone every year.

Under Apple's "iPhone upgrade" loan program, customers pay $ 32 a month (16GB for iPhone 6), 12 months after the current iPhone can replace it with a new iPhone. The program is quite popular, the Royal Bank of Canada survey shows that people intend to buy a new iPhone, among the 20 percent intend to use Apple's iPhone upgrade program.

Telecom biennial contract, people accustomed to two years to change a cell phone; Apple has finally found a way out of this two-year cycle of people. Now, already appear too tied about gas, Apple has found a way to let customers more loyal. (Victor Huang compilation)

Keywords: iPhone, Apple, iOS, iPad Sales