According to market research Structure 100 data report shows that in October 2015, Microsoft Surface online sales higher than Apple iPad, Surface sales accounted for 45%, iPad is only 17%, both included in the spread can also be seen, Surface and iPad tablet PC sales is very close, Microsoft Surface tablet was considered to be a failure of the product, after 4 times repeatedly Surface computing product line has matured.
100data statistical ranking former US market sales data 100 online retailers, covering 95 percent of the US market online hardware sales. Apple iPad sales have been a long time in the Tablet PC market to stay ahead, until October 2015, Microsoft Surface tablet substantial growth in sales over the same period iPad sales continued to fall, in October 2015, Microsoft Surface tablet PC sales accounted for 45% , iPad fell to the lowest point in the past year by 17%.
Microsoft Surface tablet to achieve online sales overtake, is due to the average price of up to $ Surface Tablet PC 844, iPad average selling price of $ 392, in the second half of 2015 for the introduction of a variety of Microsoft Surface Tablet PC product, including Surfac Pro3, Surface Pro 4 and Surface Book. If not included in the Surface Book sales, overall sales of the Tablet PC market will appear decline in sales in the past year accounted for Tablet PC Surface Book online accounted for 16% of total sales.
100data that Microsoft Surface is an option of online sales can already be compared with Apple iPad, both office and entertainment functions such tablet has gained consumer recognition, so that Windows device when the tablet is optional. But in terms of overall market share, Apple iPad market share of 34%, 19% market share of Microsoft Surface.
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